Online video advertising is experiencing rapid growth with UK ad spend soaring from £2.3 billion in 2021 to nearly £7 billion last year (IAB) and global video ad spend set to double in five years. Consumers now watch nearly five hours of video content daily (Ofcom), prompting players across the media ecosystem to embrace the medium, driving innovation and refining their video strategies. In this session, an analyst will share the current state of the market, giving you a macro-view of the landscape, exploring how these players are driving the evolution of video advertising and what to expect as we approach 2025.