In just three years, U-Studio evolved from a pilot project into Unilever’s largest digital network, supporting over 400 brands across 21 studios globally and producing thousands of pieces of content annually. Shannon, who worked on the project since its launch, will share how video became the cornerstone of their strategy amid a surge in content demand during the pandemic. Finally, she'll share some thoughts on the future of content creation as she reflects on what GenAI tools she would leverage if she were to start all over again today!