Full Name
Lea Karam
Job Title
Consulting Director/ Behavioural Scientist
Company
Behave Consultancy, Total Media Group
Speaker Bio
Lea is a multi-award-winning behavioural scientist, and one of the most sought-after and disruptive experts in consumer behaviour today, as well as an in-demand advisor and industry speaker. She has grown a more widespread adoption of behavioural science by being an instrumental part in launching and growing behavioural science consultancy Behave, leading up its solutions and educating clients, teams, and her audience around complex, behaviourally, and tech driven multi-market projects.

Lea has unique expertise in making the complex simple and designing tangible behavioural interventions designed to tap into true human understanding, in turn improving strategies and driving healthier commercial and "people" outcomes for brands. Her impact within the Marketing industry and beyond is invaluable, with Inside Behavioural Economics featuring her as one of the world’s best behavioural experts. Similarly, recognising her as a “pioneer in behavioural science” and for “delivering enviable commercial success for clients”, Lea was also named a winner of Campaign Media Week 30 Under 30 2022, Management Today 35 Women Under 35 2023 and The Media Leader Future 100 2024; constantly recognised in the centre stage of strategic insights and innovation.
Lea Karam