Juliane Beard is the Director of Research at Mindlab, and has extensive experience designing, conducting and overseeing quantitative implicit research. She has worked on hundreds of projects including FMCG, media, insurance, healthcare and charity clients, and specialises in mapping out how underlying perceptions drive people's behaviour, as well as evaluating new messaging and product propositions. An experienced neuroscientist (MSc cognitive neuroscience) and psychologist (BSc, both University of Sussex), Juliane has been with Mindlab since 2013.