Keith Bedford is General Manager, EMEA at Wurl, a leader in the Connected TV industry helping content publishers and streamers reach millions of viewers worldwide. In his role, Keith oversees Wurl’s operations and key partnerships in Europe, the Middle East, and Africa, working closely with his team to drive growth for the region’s publishers and streamers. Keith brings more than 20 years of broadcast experience to Wurl, having built and led teams to design, create, and deliver technology to numerous clients in his previous roles. Prior to Wurl, he founded The Media Tree, a broadcast consultancy business. Before that, Keith was the Managing Director of EBS, which worked with many major players in the broadcast industry – including ITV, BBC Studios, Discovery, CBS, and Time Warner – and eventually became PA TV Metadata following an acquisition by PA Media. Today, Keith resides in Hertfordshire with his family, and likes to travel regularly to the Norfolk coast for the beaches and country walks.