As Head of Channel Planning, Emma is responsible for ensuring Wavemaker UK has market leading tools and approaches to its implementational planning output across all clients. Working across both digital and non-digital channels, she ensures the agency is delivering best in class activation. In recent years, Emma has led the development of the Wavemaker UK’s AV planning suite, including the development of AV Fusion and Open Video research.

Emma began her career 18 years ago as a TV Buyer at OMD, and has worked at Wavemaker since 2005.