Lucy is an industry leader with 25 years international and local experience across both agency and publisher side. She is responsible for leading and driving the trading strategy and direction for the entire Mediabrands portfolio of agencies and clients.

She specialises in building teams and partnerships across the industry ecosystem designed to make advertising work better, more seamlessly, for consumers, advertisers and the media.

A passionate advocate for climate change and leading the charge for gender diversity across the Australian media industry, Lucy mentors a number of senior executives and is focused on increasing women in executive management roles.