Jade leads programmatic operations for GroupM, bringing 12 years of experience across agency, publisher, and trading desk environments, with a decade dedicated to the intricacies of programmatic advertising. She is passionate about leveraging the power of programmatic to deliver innovative and effective advertising solutions. Within GroupM for the past six years, she has worked with agencies Mindshare, EssenceMediacom and Wavemaker developing programmatic strategies for some of the group's largest clients, and demonstrating a proven ability to drive impactful results.

Jade possesses deep channel insight, particularly in the rapidly evolving spaces of programmatic Digital Out-of-Home (DOOH) and Advanced TV (ATV), including leading the development of GroupM's first programmatic DOOH campaign. A champion of omnichannel programmatic strategies that deliver impactful campaigns across the digital ecosystem.. Her expertise extends to managing complex and high-profile accounts across diverse categories including government, FMCG, Food & Beverages, and retail advertisers.

Recognised for her leadership in the technology sector, Jade was a Women Leading Tech finalist in both 2022 and 2025.