Judy is responsible for leading government and industry media-related issues for the ACA, as well as contributing to ACA’s membership consulting services.
Prior to joining ACA, Judy worked for almost three years at ZenithOptimedia as EVP Activation, where she oversaw a team responsible for purchasing hundreds of millions of dollars of broadcast and digital media across a broad and diverse group of clients.
Judy also spent two decades as VP Marketing Assets at Molson Coors Canada, with responsibilities for communications planning, managing an Internal Events and Promotions Division and Sports and Entertainment rights negotiations and activations. She also handled agency contract negotiation and management, licensing, merchandise, sampling, and oversaw their internal production and creative studio.
Judy is head of ACA’s Cross Media Measurement Media Committee and presently sits on the board of the Digital Advertising Alliance of Canada and serves on the Media Rating Council’s Executive Committee as International Committee Chair.