I'm Robert Allan, currently the Director of Paid Media at Home Hardware, following a similar role at Lowe's Canada. With over a decade at The Toronto Star, where I specialized in digital media products, I bring a wealth of experience and insights into the evolving media landscape and consumer behavior. My expertise spans traditional and digital media, with a 360-degree focus on all media channels and extensive experience managing large media budgets.
My unique perspective comes from having worked at the agency, publisher, and brand levels, providing a comprehensive understanding of the entire media ecosystem. Before transitioning to media, I led web development and e-commerce initiatives in the IT sector. My educational background in computer programming and marketing equips me with a comprehensive approach to problem-solving, seamlessly bridging technology and marketing. As a traditional media and all-around media expert, I drive tangible results and continuous innovation in paid media, staying at the forefront of industry trends.