A former equities analyst with over 20 years’ experience working in the financial markets covering the Media and Tech sectors on a pan-European and global basis, he was twice City AM Analyst of the Year across all sectors, the only analyst to have won the award twice. He is known for both his industry knowledge across all parts of media, digital and marcoms; his macro and geopolitical knowledge; and his anti-consensual calls such as predicting in late 2021 the problems that the streaming companies would encounter and the likely slow recovery of the Chinese economy.
He is founder and managing director of Liberty Sky Advisors, which provides bespoke advisory and consulting services in the media, digital, tech, marketing, and related areas to partners, including corporates, private equity, venture capital and start-ups. He runs “The Bigger Picture”, a subscription service to help those working in the Media and Tech sectors to get ahead of the game by seeing the bigger macro picture and how this fits together with the major trends in Media and Tech, by linking in his knowledge of technology, media, stock-markets, regulations, politics and other areas, it links in the numbers with the trends.
https://ianwhittakermedia.com/insights/
He speaks regularly at events and runs a bespoke workshop and training course on “How to speak the language of the CFO” aimed at those in the Media industry looking to persuade their Boards on how to invest in advertising. He is a Chair & Board member on several organisations, and a member of the board of advisors at Songtradr, Inc. He is also an Advisor in Residence at the Project X Institute and a consultant to JCDecaux UK.