From 2023 Paola is Chief Digital Officer (CDO) at MFE ADVERTISING, Mediaset international saleshouse, where she is charge of creating a suite of advertising products on an international scale, capable of answering consistently to the communication needs of the stakeholders in different countries.
After graduating as an Engineer from Politecnico di Milano University in 2003, Paola Colombo started working in London experiencing various working contexts among which we can find finance and digital media, until her return to Italy, where she began working at GroupM.
After being a pioneer figure in the world of Programmatic with the launch of Xaxis (WPP group), Colombo entered the publishing sector, contributing with her know-how to the development of the digital media of Mediaset Group’s saleshouses. Following her experience in Mediamond from 2017 to 2023, Paola took on the position of General Manager of Publitalia ’80, where she was head of the Adtech and Business Development division.