Alexandra has been working in the UK media industry for over ten years. In that time, she’s progressed from operational roles, launching programmatic sales and then managing publisher and data relationships across EMEA across all channels.

She helped launched CTV and Audio during her time at Adobe Advertising Cloud (DSP) and worked closely with some of Europe’s biggest broadcasters to establish first to market access. At her previous role at Warner Bros Discovery, she led Data Strategy on the Advanced Advertising team seeing that there is a data-driven angle on the new TV products.

In her current role at Magnite, she leads the Business Development team working with media owners, content producers, streamers, telcos, and more to work alongside them and help manage their strategic challenges and opportunities during this digital transformation from traditional linear TV to CTV.