This award is for custom projects conducted by either media agencies, independently by research agencies, by media owners or by trade bodies with the aim of supporting, developing or demonstrating diversity across media and/or advertising.  The judges will be looking for evidence of innovation and successful delivery to objectives.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise? What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating the effectiveness of the project in meeting its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

This includes syndicated research projects or bespoke trackers established for clients. Entries can include new projects that commenced delivering data in the qualifying period, or on-going trackers that were enhanced, re-launched or delivered significant value or new insights to clients during the awards period. The judges will be looking for evidence of innovation and successful delivery to objectives.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise? What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating how the project met its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

Sponsored by:

This award recognises best-in-class use of behavioural data, either in isolation or in combination with other data sets, to display innovation and uncover insights that have informed and significantly improved media and/or advertising.

Challenge (300 words)
What was the overall objective and why was the use of 1^st/3^rd party data the obvious solution?

Approach and Execution (500 words)
Explain the approach used and the challenges that were overcome in delivering the brief. Identify some of the hurdles that had to be faced. Describe the steps taken to deliver the solution.

Results (500 words)
Describe the results of the approach and show how the use of 1^st/3^rd party data contributed to the results. Use supporting evidence to show how the project met its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

This category recognises the best media research projects that have crossed international boundaries. Projects entered should cover at least three different national markets and the category encompasses custom projects, tracking or syndicated services. Judges will be looking for projects that grew client insights into multi-country media behaviour. Submissions should demonstrate innovation and a real understanding of the practical research challenges in terms of variations in language, culture and media markets.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise? What was the mission? What countries were covered?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating the effectiveness of the project in meeting its objectives across the different markets.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

Sponsored by:

We are living in rapidly changing times, with significant changes in the shape of consumer behaviour, driven by technology, the pandemic and the shifting social and political landscape. This award is for projects that demonstrate innovation, have illuminated our understanding of consumer behaviour and the implications for the media and advertising industries.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise? What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating how the project met its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

In partnership with:

In a tribute to the late Adrian Edwards of TechEdge, this category has been renamed in his honour, to The Adrian Edwards award for Best Use of Datasets. Money raised from entry fees for this award will go to BIBIC, a charity that delivers therapeutic programmes to children and young adults and is based near where Edwards lived in Taunton, Somerset. In addition, the company with the winning entry will receive a £1,000 bursary from Barb to be used for training purposes to develop the next generation of research leaders.

Media researchers are constantly challenged with drawing insights and driving business decisions using a vast range of data sources. This award is dedicated to the most innovative and best use of a combination of data sets to meet a business challenge. This can cover ‘Big data’, server data, user databases, client databases, return path data or sales data, fusions between them or hybrid approaches. The data could be used exclusively to deliver insight or integrated with survey research. The emphasis should be on the methods used to bring the sources together to produce insights and on the value delivered as a result.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise. What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed to use or combine the data sets?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating the effectiveness of the project in meeting its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

Data is nothing without ease of access, exceptional storytelling and outstanding communication of results. This category recognises the innovation and importance of bringing data to life to highlight the best course of action, and/or excellence in democratising access to data so that people across the organisation and their clients can find and tell the stories that will make a difference.  Entries are welcome from any company type with submissions showcasing websites, data analysis software systems or intranets, innovative infographics, data visualisation, presentation decks, sales packs, videos and animation. How do you make the data come to life?

Describe (300 words)
Describe the challenge that necessitated the new approach taken. What were the objectives and hurdles to be overcome in delivering the solution?

Approach and Communication (600 words)
Explain how you approached the solution, what steps were taken to deliver the end product.  Summarise the approach used along with any links to the materials used to communicate the solution.

Success (400 words)
Outline the success of the project using evidence, which demonstrates the difference this product has made. Testimonials will be accepted.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

This award focuses on evaluating the business impact of research, the return on the original research investment, be it increased sales, awareness, customer satisfaction or successful new launches, whilst demonstrating innovation. Entries in this category are for projects with a budget over £50,000 and will need to evidence the impact that the research has had, so to allow that to be evaluated, the qualifying window is extended to research or data projects that delivered within the last three years.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise. What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating the effectiveness of the project in meeting its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

This award focuses on evaluating the business impact of research, the return on the original research investment, be it increased sales, awareness, customer satisfaction or successful new launches, whilst demonstrating innovation. Entries in this category are for budgets under £50,000 and will need to evidence the impact that the research has had, so to allow that to be evaluated, the qualifying window is extended to research or data projects that delivered within the last three years.

Challenge (300 words)
What was the challenge that the project had to meet, or the opportunity it sought to realise. What was the mission?

Approach and Execution (500 words)
Explain the approach and methodology used - what specific skills, technology and solutions were needed?

Results (500 words)
Describe the results of your approach, with supporting evidence demonstrating the effectiveness of the project in meeting its objectives.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

Sponsored by:

Which media agency research team has delivered the most business impact, via innovation and effectiveness? The award is open to research teams at media agencies of any size.

Description (300 words)
Describe your team, your approach and the media research services that you provide.

Projects (500 words)
Outline any notable projects in the last year, including example links.

Evaluation (500 words)
Provide evidence of positive client feedback, industry impact or business benefit.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

Sponsored by:

This will be awarded to the media owner or trade body research team that has demonstrated continued excellence, innovation, business impact, or contribution to wider industry understanding of media. The award is open to research teams, media owners, JICs or trade bodies.

Description (300 words)
Describe the mission of your organisation and your research team.

Projects/ Service (500 words)
Outline any notable successes in the last year, including example links.

Evaluation (500 words)
Provide evidence of positive stakeholder or industry feedback, industry impact or business benefit for members or stakeholders.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

This will be awarded to the media research agency or division that has demonstrated the most innovation, effectiveness, business impact or contribution to industry understanding of media. The award is open to research teams and research suppliers of any size, from boutique to multinational and will be judged on quality not quantity of activity.

Description (300 words)
Describe your team, its ethos and the media research services that you provide.

Projects (500 words)
Outline any notable projects in the last year, including example links.

Evaluation (500 words)
Provide evidence of positive client feedback, industry impact or business benefit.

Elevator pitch (280 characters)
Sum up and market your entry.

Entry price £249

Sponsored by:

This award will go to a media researcher identified as being a real rising star within the industry. Nominated individuals can be client side or at a media or research agency, dealing with survey research, data science, analysis and reporting or combinations thereof. However to qualify they must have less than five years industry experience in total.

Background (300 words)
Provide a brief background to the nominated individual in terms of their role, responsibilities and skills.

Key projects and initiatives (600 words)
Please outline the key projects and initiatives that they have worked on and their contribution to success.

Overview (500 words)
Describe the characteristics and skills that make them a rising star, focusing on the value they add, ideally with testimonials from internal/external clients, managers or colleagues.

Elevator pitch (280 characters)
Sum up and market your entry

Entry price £249