Malte Probst studied business at the University of St. Gallen (HSG) in Switzerland, majoring in Media- and Communications Management. After starting his career at datango in Berlin as Communications Director, he became Head of Marketing of the University of St. Gallen, later moving on to work as a consultant for Capgemini.

In 2006, Malte joined PREMIERE (which became SKY in 2009) where he held several senior positions. In 2021 Malte joined blue Entertainment, the entertainment subsidiary of Swisscom, as Chief Product Officer Fiction, overseeing the TV Entertainment Portfolio, Transactional Business, Original Productions and Content Partnerships.

Malte holds a doctorate degree in Marketing from the University of St. Gallen (HSG).