Vikram Kulkarni is currently VP, Strategic Initiatives at Gracenote responsible for overseeing all commercial activity supporting tier one TV providers globally. In this role, he is focused on equipping customers for success in key growth regions of the world with Gracenote’s best-in-class content discovery, distribution and contextual advertising solutions.

Prior to moving to Gracenote, Vikram spent 10 years at Gracenote’s parent company Nielsen in a range of leadership positions across different areas of the business. Most recently, he served as VP, Marketing Effectiveness, where he successfully worked with the world's largest brands to evaluate their marketing budget allocations amidst a rapidly shifting media and privacy landscape. Previously, Vikram led efforts to develop some of the first measurement systems for major media companies' digital and OTT inventory, helping that ecosystem attract the largest share of global media spend.