Yorick leads the strategy and vision for the UK’s leading free TV platforms: Freeview, Freesat and the new streaming platform Freely, which launched in 2024.

He is responsible for strategy, policy and insights, working closely with Everyone TV's shareholders, BBC, ITV, Channel 4 and Channel 5. Yorick spearheads the development of the future strategic direction for Everyone TV, ensuring it can deliver on its vision and plays a critical role in shaping and delivering Freely for the next generation of free TV for viewers in the UK.

Previously, Yorick was Chief Strategy Officer at Time Out Group and a strategic advisor to VC/PE-backed tech firms. Earlier in his career, he held senior strategy roles at Sky Group, and worked in specialised consultancy firms in London and Oxford.