Eleanor is a media analytics specialist with versatile experience across methodologies, channels and technologies. In her current role at GroupM she leads international product development and strategic growth for CTV and video measurement. An expert in the unique qualities of streamed media, Eleanor has introduced a number of innovative solutions and fresh approaches for understanding audience reach, channel value and campaign effectiveness. Prior to joining the agency, she was a senior data leader at both Global Media & Entertainment and BBC Studios where she drove key projects on audio attribution, cross device engagement, on screen creative optimisation and the international positioning of the BBC’s brand identity.