Agenda

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Tuesday, 8 April, 2025

Stage 1
Growing local media:
Welcome
8:55 AM - 9:00 AM
Justin Lebbon
Adwanted Events
What an increasingly globalised content and direct-distribution market means for ‘local’ media
9:00 AM - 9:15 AM
Guy Bisson
Ampere Analysis
The new business case for advertising on television
9:15 AM - 9:30 AM
Anthony Jones
Thinkbox UK
The growth opportunities for locally-owned commercial TV
9:45 AM - 10:05 AM
Justin Lebbon
Adwanted Events
Beverley McGarvey
Paramount Australia And New Zealand
Panel: Local media rising: Navigating the digital landscape against global giants
10:20 AM - 11:00 AM
Tim Burrows
Unmade
Jodi O'Donnell
TVNZ
Ben Tatta
Operative
Networking break
11:00 AM - 11:30 AM
Championing digital diversity:
Full-funnel campaigns in premium streaming: can we take TV effectiveness to another level?
11:30 AM - 11:50 AM
Justin Lebbon
Adwanted Events
Willie Pang
Amazon Ads
Video Futures Collective: Streaming Ahead
11:50 AM - 12:05 PM
Toby Dewar
Foxtel Media
Panel: Is programmatic working for brands and TV publishers in Australia?
12:20 PM - 1:00 PM
Jordan King
Seven West Media
Paul McIntyre
Mi-3
Nick Young
Nine
Lunch
1:00 PM - 2:00 PM
Measuring total video:
Opportunities to serve clients better, and grow the agency business
2:00 PM - 2:20 PM
Mark Coad
IPG Mediabrands, Australia
Justin Lebbon
Adwanted Events
How we get to a digital-first television market this decade
2:20 PM - 2:35 PM
Nev Hasan
Foxtel Media
Could OzTAM lead the march to a truly inclusive national measurement system?
2:50 PM - 3:05 PM
Karen Halligan
OzTAM
Panel: The great Australian TV measurement debate
3:05 PM - 3:40 PM
Mark Frain
Foxtel Media
Arvind Hickman
B&T
Panel: The client view – pressures, motivations and needs
3:40 PM - 4:00 PM