Agenda: The Future of TV Advertising Sydney 2025

Breakfast Briefing: Ending the social steal

7:45 AM - 8:45 AM

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Growing local media:

8:55 AM - 9:00 AM

Steve Scaffardi

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What an increasingly globalised content and direct-distribution market means for ‘local’ media

9:00 AM - 9:25 AM

Ampere Analysis

Fork in the road: Who will control TV’s future?

9:25 AM - 9:40 AM

Being ‘local’ and global in the same market at the same time: Opportunities and challenges

9:40 AM - 9:55 AM

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Beverley McGarvey

Paramount Australia & New Zealand

The new business case for advertising on television

9:55 AM - 10:15 AM

Panel: Local media rising: Navigating the digital landscape against global giants

10:15 AM - 10:50 AM

GroupM Australia & New Zealand

Networking break

10:50 AM - 11:20 AM

Championing digital diversity:

Why big screens matter

11:20 AM - 11:35 AM

Val Morgan Cinema

Full-funnel campaigns in premium streaming: can we take TV effectiveness to another level?

11:35 AM - 11:50 AM

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Video Futures Collective: Streaming ahead

11:50 AM - 12:10 PM

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Session details coming soon

12:10 PM - 12:25 PM

Google Ad Manager

Panel: Is programmatic working for brands and TV publishers in Australia?

12:25 PM - 1:00 PM

Alex Blundell Jones

LG Ad Solutions, Australia

1:00 PM - 2:00 PM

What buyers want:

Reimagining TV advertising: The creative edge

2:00 PM - 2:20 PM

Vix Berthinussen

Opportunities to serve clients better, and grow the agency business

2:20 PM - 2:45 PM

IPG Mediabrands, Australia

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Christopher O'Keefe

Panel: The client view – pressures, motivations and needs

2:45 PM - 3:10 PM

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Danielle Hamilton

Measuring total video:

How we get to a digital-first television market this decade

3:10 PM - 3:25 PM

Panel: The great Australian TV measurement debate

3:25 PM - 4:00 PM

Lucy Formosa Morgan

Networking drinks

4:00 PM - 5:15 PM