Agenda: The Future of TV Advertising Sydney 2026

Breakfast Briefing Welcome

7:30 AM - 7:40 AM

EssenceMediacom

Breakfast Briefing: Can Premium Video (or TV) Survive in a World of Unlimited Impressions?

7:40 AM - 8:30 AM

Commonwealth Bank

Adwanted Events

Chery Motor ANZ

Nicole Bardsley

Uber & Uber Eats

The next chapter in TV:

8:55 AM - 9:10 AM

Adwanted Events

Looking ahead: the next two years will define the market

9:10 AM - 9:25 AM

Why global SVODs are ‘onboarding’ European broadcasters

9:25 AM - 9:40 AM

Ampere Analysis

TV’s Inevitable Future: How Technology is Accelerating the Rate of Change

9:40 AM - 9:55 AM

Cost of Dull Down Under: The must-see evidence on attention and media quality that will reset how brands think about effectiveness

9:55 AM - 10:20 AM

Val Morgan Cinema

Prof. Karen Nelson-Field

Panel: The road to a TV industry outcomes measurement platform

10:20 AM - 10:50 AM

Seven West Media

Nine Entertainment

Lucy Formosa Morgan

Coffee & Networking

10:50 AM - 11:15 AM

Driving Growth:

Session Two: Driving Growth

11:15 AM - 11:20 AM

Appointment Viewing 2.0: The Programmatic Future of Live Sport

11:20 AM - 11:35 AM

Inderpreet Sandhu

Google Ad Manager

Building a tech ecosystem to benefit brands and publishers

11:35 AM - 11:50 AM

Nine Entertainment

Adwanted Events

Think Global. Win Local. Powering Growth Through 360° Partnerships.

11:50 AM - 12:10 PM

Alex Blundell Jones

LG Ad Solutions

Paramount Australia & New Zealand

Growth Beats ROI

12:10 PM - 12:25 PM

Nine Entertainment

Panel: Growing the premium video market in Australia

12:25 PM - 1:00 PM

Lucy Formosa Morgan

1:00 PM - 1:55 PM

Keeping TV on the plan:

Session Three: Keeping TV on the plan

1:55 PM - 2:00 PM

Hearts & Science

Making TV more valuable to buyers

2:00 PM - 2:30 PM

Adwanted Events

WPP Media agency Wavemaker

What Australians are watching and why it matters for the local media industry

2:30 PM - 2:45 PM

Setting the standard: the future of video measurement in Australia

2:45 PM - 3:00 PM

Total TV: The Commercial Blueprint for Unified Sales, Yield & Growth

3:00 PM - 3:15 PM

TVNZ’s Priorities in Growing the New Zealand Market

3:15 PM - 3:30 PM

CEO panel: The battle for eyeballs and budget

3:30 PM - 4:10 PM

Adwanted Events

Beverley McGarvey

Paramount Australia And New Zealand

Nine Entertainment

Southern Cross Media Group

Networking drinks

4:10 PM - 5:00 PM