We are entering a decisive phase in the advanced advertising transition in Australia. There is an opportunity to seize the initiative from global tech platforms and provide a TV offering that is increasingly digital, visibly full-funnel, and effectively able to replace lost linear audiences.

The Future of TV Advertising Sydney is firmly established as the only strategy conference focused on driving innovation in television advertising in Australia. Each year, it never fails to attract a senior audience of pioneers from media owners, advertising agencies, brands and TV  ad tech who come together in Sydney for a day of networking and debate.

In 2025, we’ll assess how we cement the role of TV as a lever for business growth and profit at the center of full-funnel, cross-media, and increasingly digital marketing.