Ed Couchman is an experienced business leader with over two decades of experience in the media and advertising industry at the heart of the digital transformation. He is currently the Head of Sales, UK & Northern Europe at Spotify, where he leads the company's advertising sales operations across the region.

Prior to joining Spotify, Ed was the General Manager of Snap in the UK, where he led the camera company's largest European sales office. During his tenure, he worked hand in hand with advertisers, helping them to best leverage Snapchat's innovative ad formats, as well as unpacking the tangible business impact and ROI they provide.

Before joining Snap, Ed served as Director of Agency Partnerships at Facebook, where he worked for over six years. Prior to this, he was Head of Digital and Future Media at Channel 4 and led the display team at Associated New Media.

In addition to his work in the industry, Ed is actively involved in several charitable organizations. He serves as a trustee of the MediaTrust, a national charity that uses the power of media to give charities a voice and change lives. He is also a member of several industry bodies, including the Internet Advertising Bureau (IAB) and the Industry Advisory Panel to the Advertising Association.

Ed is highly respected by his peers and colleagues for his strategic thinking, business acumen, and leadership skills. He is a sought-after speaker and has spoken at several industry events, sharing his insights on the evolving media and advertising landscape.