Rak Patel is Head of EMEA Sales, Spotify. He is responsible for showcasing the value of advertising on Spotify for brands and marketers and the platform’s unique proposition in the marketplace.

Having been in the advertising industry for close to 25 years, Rak has spent his career on the commercial side of media and platform businesses. Starting at EMAP, Rak has also spent time at The Financial Times, Microsoft and Auto Trader.
Rak is passionate about moving diversity and inclusion higher up on the agenda and has a personal ambition to bring equity in all its forms to the workplace, with a focus on championing underrepresented communities.
Alongside supporting Spotify’s drive for equity and equality, Rak was a founding member of the Media For All network for those working in the media and advertising industry from minority groups.

Rak is a Campaign Board member for the Historic Royal Palaces, a charity supporting the upkeep of six Royal Palaces across the UK, including the Tower of London and a Committee Board member of 180 Soho House where he’s been tasked with strengthening the breadth of representation across their membership. Rak is also an active member of the Advertising Association and has been a board member of the IAB UK.