Lydia Amoah, the visionary CEO and Founder of Backlight Inc and The Black Pound Report, is widely recognised as the leading authority on diversity, equity, and inclusion in the UK. With a track record of success in various fields, including business coaching, TV presenting, and campaigning, Lydia has established herself as a pioneer and game-changer in the DEI space.

At Backlight Inc, Lydia's cultural change agency, she has collaborated with esteemed clients such as News UK, Clear Channel, Ofcom, Avery, and ITV. These collaborations demonstrate Backlight's expertise and success in supporting organisations in their DEI efforts.

Furthermore, Lydia spearheads The Black Pound Report, the largest and most comprehensive study in the UK on the attitudinal behaviour and the spending power of Black, Asian, and MultI Ethnic consumers. This groundbreaking report dives deep into the preferences and habits of these demographics, providing valuable insights for businesses and organisations looking to engage with and cater to this important consumer base.

In 2023, Lydia was appointed the Head of Black at Cannes UK, where she played a crucial role in developing partnerships with agencies, brands, and media owners nationwide. Her aim was to ensure the representation and inclusion of Black creatives at the prestigious Cannes Lions International Festival of Creativity.

With her vast knowledge and experience, Lydia is available as a DEI advisor, keynote speaker, and career and leadership coach. Her insights and guidance have proven invaluable to individuals and companies seeking to foster a diverse and inclusive environment.

Lydia Amoah's unwavering commitment and pioneering spirit make her a true force to be reckoned with in the industry. She continues to redefine the boundaries of diversity, equity, and inclusion, inspiring others to embrace the power of inclusivity and reshape the future of business and society.