Full Name
Sophia Durrani
Job Title
Head of Strategic Planning, Gov
Company
MG OMD
Speaker Bio
Having led the strategy and insight across of breadth of clients for 17 years, including international megabrands J&J, H&M and Xbox, Sophia now heads up the public sector strategic planning team at MG OMD, ensuring behaviour change best practice is applied to help tackle some big societal challenges – from convincing people to donate blood or get their winter vaccines, to encouraging them to be vigilant in crime hotspots, pay their taxes and understand signs of fraudsters.
Speaking At
