Mike Watson is Creative Director at Wunderman Thompson. He is a Zimbabwean-born, South African raised, British subject with a passion for creative ideas that affect the wobbly relationship between brands and people.

He started his career in South Africa working on McDonald’s, Budweiser, Johnson & Johnson, Ford, DHL, and because he was the only one in the agency born on a farm… John Deere.

Since moving to London in 2002, Mike has helped launch the Range Rover Evoque, the Xbox One, and Levi’s Commuter range of clothing online. He ran both Peroni and Heineken’s social feeds #lols. He helped sell a record number of Adidas football boots through an app without celebrity endorsement. Helped rewrite Shell’s global positioning from Let’s Go to #makethefuture. And most recently proved to the UK that ‘We Are Not An Island’ for HSBC UK – their most creatively awarded campaign to date.

Armed with an eclectic background that includes working in different countries, on film sets, and in digital and traditional advertising agencies, Mike spends most of his time simply clearing the way for his teams to deliver the best ideas they can.