Jasmine is CEO of Guild Esports, the iconic esports team co-owned by David Beckham. Initially joining as CMO in March 2022, Jasmine was instrumental in securing valuable sponsorships with Sky, Subway and hummel. Since taking on the CEO role, Jasmine has spearheaded the launch of new initiatives such as Guild Studios, a Gen-Z-focused in house production and creative agency. Jasmine has over 20 years’ marketing and senior management experience, managing high-performance teams and delivering effective campaigns. Previous positions include Director of Propositions & Products at Three UK, where she delivered partnerships with global brands Chelsea FC, Activision and Snap. Jasmine is the UK’s only female CEO of a publicly listed esports organisation, and is dedicated to ensuring Guild is a brand that authentically speaks to women and diverse gamers, while also providing a safe and inclusive place for all gamers to connect and play.