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Breakfast Briefing - Linear TV ad market contraction – the investigation | 7:30 AM - 9:00 AM | Guy Bisson, Ampere Analysis Justin Lebbon, Adwanted Events Susan Gopperth, Ferrero Nev Hasan, Foxtel Media Claire Butterworth, GroupM Richard Hunwick, Nine Nicola Lewis, GroupM Nexus Kristiaan Kroon, OMG ANZ |  |
Welcome | 9:00 AM - 9:05 AM | Justin Lebbon, Adwanted Events |  |
What it means for the industry as SVOD majors move into ad-funded tiers | 9:10 AM - 9:25 AM | Guy Bisson, Ampere Analysis |  |
In a fragmented media landscape, how do you optimise your investment? | 9:25 AM - 9:45 AM | Professor Jana Bowden, Macquarie University Business School Sharon Hilton, Kantar Insights Australia |  |
Time for a TV creative awakening | 9:45 AM - 9:55 AM | Nicola Lewis, GroupM Nexus |  |
Maximising TV Ad Budgets in 2023 | 9:55 AM - 10:15 AM | Daniella Kenney, Amplifi ANZ Nick Young, Nine Juliette Stead, Magnite Jason Scott, MiQ |  |
Panel: The future of streaming audiences | 10:15 AM - 11:00 AM | Lucy Formosa Morgan, MAGNA Global Craig Cooper, Carat Paul McIntyre, Mi-3 Ashton De Santis, The Trade Desk Bridget Murphy, Foxtel Media Diane Ho, Paramount ANZ |  |
Networking Break | 11:00 AM - 11:30 AM | | |
Making Money FAST | 11:30 AM - 12:00 PM | Gavin Bridge, Variety VIP+ Alex Spurzem, Samsung Ads |  |
The Industrial Revolution of Telly | 12:00 PM - 12:10 PM | Natalie Harvey, Seven West Media |  |
How networks generate excitement and deliver the audiences advertisers need | 12:10 PM - 12:30 PM | Justin Lebbon, Adwanted Events Jane Palfreyman, SBS Liana Dubois, Nine Entertainment |  |
Panel: Maxing out connected TV | 12:30 PM - 1:10 PM | Toby Dewar, Foxtel Media thad king, OMD Dave Haddad, Unruly Phil Hammond, Paramount Adele Wieser, Index Exchange Laura Pulini, Seven Network |  |
Lunch Break | 1:00 PM - 2:00 PM | | |
TVNZ+: The art of punching way above our weight | 2:00 PM - 2:10 PM | Jodi O'Donnell, TVNZ |  |
Fast 10 mins about TV attention (a Tortoise and Hare story) | 2:10 PM - 2:20 PM | Professor Karen Nelson-Field, Amplified Intelligence |  |
Afternoon keynote: Radha Subramanyam, President/Chief Research and Analytics Officer, CBS/Paramount | 2:20 PM - 2:40 PM | Radha Subramanyam, CBS Corporation Justin Lebbon, Adwanted Events |  |
Running an agency in the era of effectiveness | 2:40 PM - 2:50 PM | Mark Coad, IPG Mediabrands, Australia Justin Lebbon, Adwanted Events Jane Stanley, Hearts & Science AuNZ |  |
What CMOs need from TV today to drive effectiveness | 2:50 PM - 3:30 PM | Paul McIntyre, Mi-3 Susan Coghill, Tourism Australia Stuart Tucker, HiPages Jon Wild, Pet Circle |  |
Ad-UX, effectiveness and monetisation: finding the perfect blend | 3:30 PM - 4:00 PM | Mark Frain, Foxtel Media Justin Lebbon, Adwanted Events Paul McIntyre, Mi-3 Michael Stephenson, Nine Caroline Oates, Google Natalie Gabathuler-Scully, Vevo |  |