AGENDA

Opening Credits9:00 AM - 9:05 AMSteve Scaffardi, Adwanted Events & The Media LeaderSteve Scaffardi
Mobilise the revolution: The number one thing that will ignite audio on the media plan9:05 AM - 9:20 AMMatt Deegan, Folder Media
Omar Oakes, The Media Leader		Matt Deegan Omar Oakes
How is the digital revolution enhancing confidence in audio planning?9:20 AM - 9:40 AMDemi Abiola, mSix&Partners
Ella Sagar, The Media Leader
Charlie Brookes, Octave Audio
Krissie Ford, Bauer Media Advertising		Demi Abiola Ella Sagar Charlie Brookes Krissie Ford
Brand safety considerations for digital audio - from content to technology9:40 AM - 9:55 AMElla Sagar, The Media Leader
Brieuc Verwilghen, AdsWizz		Ella Sagar Brieuc Verwilghen
Using audio to achieve brand and performance objectives in the same campaign9:55 AM - 10:10 AMTom Mardon, Tesco
Sam Tidmarsh, Adwanted Events		Tom Mardon Sam Tidmarsh
Panel: How are today’s buyers really thinking about audio?10:10 AM - 10:40 AMWendy Moores, Direct Line Group
Sam Tidmarsh, Adwanted Events
Howard Bareham, Trisonic
Steve Dunlop, A Million Ads		Wendy Moores Sam Tidmarsh Howard Bareham Steve Dunlop
COFFEE BREAK10:45 AM - 11:15 AM  
The future of Spotify: Rising to the 20% challenge11:15 AM - 11:30 AMLee Brown, Spotify
Omar Oakes, The Media Leader		Lee Brown Omar Oakes
Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands?11:30 AM - 11:45 AMTon Schoonderbeek, NMOTon Schoonderbeek
Preserving legacy and preparing for change: An Ipsos view on audio measurement 11:45 AM - 12:00 PMMario Pac, Ipsos
Paul Ruston, Ipsos		Mario Pac Paul Ruston
The impact of word-count on audio ad effectiveness12:00 PM - 12:15 PMJason Brownlee, Colourtext
Anne Tucker, Adwanted Connected		Jason Brownlee Anne Tucker
Cancer Research UK: A connected, hyperlocalised approach to media12:15 PM - 12:30 PMJosé Shea, EssenceMediacom
Silke Zetzsche, AMA		José Shea Silke Zetzsche
Panel: Paving the path forward for audio measurement: What steps must we take?12:30 PM - 1:00 PMSam Austin, Goodstuff
Gemma Lee, Dentsu
Omar Oakes, The Media Leader		Sam Austin Gemma Lee Omar Oakes
LUNCH BREAK1:00 PM - 2:00 PM  
Securing radio accessibility in a tech-filled future2:00 PM - 2:15 PMMatt Payton, RadiocentreMatt Payton
Less is more: The new strategy of NRJ Group in France2:15 PM - 2:25 PMCecile Chambaudrie, NRJ Global
François Quairel, The Media Leader France		Cecile Chambaudrie François Quairel
Skyrock Radio (France): Why independence matters2:25 PM - 2:40 PMBertrand Spinelli, Skyrock Radio
François Quairel, The Media Leader France		Bertrand Spinelli François Quairel
Audio’s role in Swedish cross media measurement2:40 PM - 2:55 PMPeter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
Jack Benjamin, The Media Leader		Peter Mackhé Jack Benjamin
The great debate: The number one thing that will ignite audio on the media plan2:55 PM - 3:40 PMOmar Oakes, The Media Leader
Rak Patel, Spotify
Michelle Sarpong, Audio & OOH
Ollie Chadwick, AdsWizz
Jackie Lyons, Havas Media Group		Omar Oakes Rak Patel Michelle Sarpong Ollie Chadwick Jackie Lyons
Closing Remarks3:40 PM - 3:45 PMSteve Scaffardi, Adwanted Events & The Media LeaderSteve Scaffardi
Networking Drinks3:45 PM - 6:00 PM