AGENDA

Opening Credits9:00 AM - 9:05 AMSteve Scaffardi, Adwanted Events & The Media LeaderSteve Scaffardi
Mobilise the revolution: The number one thing that will ignite audio on the media plan9:05 AM - 9:20 AMMatt Deegan, Folder Media
Omar Oakes, The Media Leader		Matt Deegan Omar Oakes
How is the digital revolution enhancing confidence in audio planning?9:20 AM - 9:40 AMDemi Abiola, mSix&Partners
Ella Sagar, The Media Leader
Charlie Brookes, Octave Audio
Krissie Ford, Bauer Media Advertising		Demi Abiola Ella Sagar Charlie Brookes Krissie Ford
Brand safety considerations for digital audio - from content to technology9:40 AM - 9:55 AMElla Sagar, The Media Leader
Brieuc Verwilghen, AdsWizz		Ella Sagar Brieuc Verwilghen
Using audio to achieve brand and performance objectives in the same campaign9:55 AM - 10:10 AMTom Mardon, Tesco
Sam Tidmarsh, Adwanted Events		Tom Mardon Sam Tidmarsh
Panel: How are today’s buyers really thinking about audio?10:10 AM - 10:40 AMWendy Moores, Direct Line Group
Sam Tidmarsh, Adwanted Events
Howard Bareham, Trisonic
Steve Dunlop, A Million Ads		Wendy Moores Sam Tidmarsh Howard Bareham Steve Dunlop
COFFEE BREAK10:45 AM - 11:15 AM  
The future of Spotify: Rising to the 20% challenge11:15 AM - 11:30 AMLee Brown, Spotify
Omar Oakes, The Media Leader		Lee Brown Omar Oakes
Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands?11:30 AM - 11:45 AMTon Schoonderbeek, NMOTon Schoonderbeek
Preserving legacy and preparing for change: An Ipsos view on audio measurement 11:45 AM - 12:00 PMMario Pac, Ipsos
Paul Ruston, Ipsos		Mario Pac Paul Ruston
The impact of word-count on audio ad effectiveness12:00 PM - 12:15 PMJason Brownlee, Colourtext
Anne Tucker, Adwanted Connected		Jason Brownlee Anne Tucker
Cancer Research UK: A connected, hyperlocalised approach to media12:15 PM - 12:30 PMJosé Shea, EssenceMediacom
Silke Zetzsche, AMA		José Shea Silke Zetzsche
Panel: Paving the path forward for audio measurement: What steps must we take?12:30 PM - 1:00 PMSam Austin, Goodstuff
Gemma Lee, Dentsu
Omar Oakes, The Media Leader		Sam Austin Gemma Lee Omar Oakes
LUNCH BREAK1:00 PM - 2:00 PM  
Securing radio accessibility in a tech-filled future2:00 PM - 2:15 PMMatt Payton, RadiocentreMatt Payton
Less is more: The new strategy of NRJ Group in France2:15 PM - 2:25 PMCecile Chambaudrie, NRJ Global
François Quairel, The Media Leader France		Cecile Chambaudrie François Quairel
Skyrock Radio (France): Why independence matters2:25 PM - 2:40 PMBertrand Spinelli, Skyrock Radio
François Quairel, The Media Leader France		Bertrand Spinelli François Quairel
Audio’s role in Swedish cross media measurement2:40 PM - 2:55 PMPeter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
Jack Benjamin, The Media Leader		Peter Mackhé Jack Benjamin
The great debate: The number one thing that will ignite audio on the media plan2:55 PM - 3:40 PMOmar Oakes, The Media Leader
Rak Patel, Spotify
Michelle Sarpong, The7Stars
Ollie Chadwick, AdsWizz
Jackie Lyons, Havas Media Group		Omar Oakes Rak Patel Michelle Sarpong Ollie Chadwick Jackie Lyons
Closing Remarks3:40 PM - 3:45 PMSteve Scaffardi, Adwanted Events & The Media LeaderSteve Scaffardi
Networking Drinks3:45 PM - 6:00 PM