Wednesday 9 October, 2024
| 9:00 AM - 10:30 AM | The day will begin with a fireside chat featuring Stephen Miron, group CEO of Global, in conversation with The Media Leader editor-in-chief Omar Oakes, followed by more fantastic speakers. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:00 AM - 11:45 AM | In late 2023, the WFA and MediaSense reported that only 11% of major advertisers felt their agency model fits their future needs. Columnist Nick Manning subsequently wrote in The Media Leader that the role of media agencies is becoming less obvious as the path to purchase shifts, and as digital commerce takes centre stage. All signs point to change, and there are plenty of questions that need answering: What kind of businesses will we need to build? What services do clients need - will there ever be a one size fits all solution again? Will advertisers be less dependent on media properties to build their businesses? We'll discuss all of this and more. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:00 PM - 1:00 PM | It's been a big year for audience measurement. Project Origin is off the ground. Barb has gone beyond linear with the addition of CFlight and beyond broadcasters as key streamers joined as active participants. Meanwhile, telco powerhouses have joined forces to create a new currency based on operator network/device data and other aggregated data which they say will be sold direct to buyers. In this power hour, we'll reveal how the audience measurement landscape has shifted and what the implications are for you: the buyers and sellers of media. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:00 PM - 3:15 PM | Media and audience fragmentation has left viewers and media planners spoilt for choice. It's no secret that linear TV viewership is shifting towards streamed content, whilst the rise of channels like retail media has granted marketers with new exciting investment opportunities, widening the options of where to allocate spend. For media planners who are subject to business demands for more scientific, effective decision-making, choosing the right path is no mean feat. With this in mind, we have curated a session focused on the changing landscape and fast-growth areas so that you have the key information available to inform optimal media spending decisions. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:45 PM - 4:45 PM | The conference will close with a keynote session and A-list speakers. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:00 AM - 11:45 AM | Across three 15 minute sessions, speakers will share are solving for a problem or challenge common to media professionals. You will hear innovative approaches, and see the results, so you can take the learnings back to your desk. Focus areas are: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:00 PM - 1:00 PM | In this forum, we will explore how investment professionals across advertisers and media agencies are thinking about ad spend, and how leaders of media businesses are approaching the market in its current form. We'll cover topics including global expansion, M&A and the macro factors weighing on spending power. Plus you can expect to hear about Wall Street and Main Street expectations, non-cyclical ad growth segments (CTV, Retail Media), and a few more issues (AI content deals with publishers, principal media and ad-tech tax, further ID deprecation, etc.), to provide a view on ad growth in 2024. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:00 PM - 3:15 PM | For the very first time, following the announcement of the new Future 100 list, we'll bring together all members past and present from 2022, 2023 and 2024 to celebrate excellence, courage, disruption and innovation in commercial media. Speakers onstage will exclusively be made up of Future 100 Club members as they discuss some of the key media issues of the day, including The Future 100 Club Manifesto, as we give a voice to the future leaders of our industry. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||