A rare opportunity to hear from highly respected global media leader Stephen Miron. This is a unique opportunity to learn more about the person behind one of the UK's biggest media companies as he steps down after 16 years at the helm of Global.

In this session, we'll hear lessons and learnings from this international leader's experience at the helm of a global media organisation. This is a must-attend session for both current leaders and future leaders, with reflections on seismic industry shifts, how client demands are changing, and what agencies of the future need to do to survive -- and thrive.

The UK is a global hub for creative excellence in advertising, second only to the US in exporting advertising and marketing services around the world. In this session, the Advertising Association’s Stephen Woodford, will set out why the industry has built this position, the benefits it brings to the UK’s own economy, and what can be done next to further strengthen its position as a leader on the world stage.

This presentation will showcase this vast new study of advertising effectiveness that proves advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured.

With everyone wanting more for less, with media teams pulled in multiple directions by changing media platforms, with questions over accountability and transparency, and with new ways of working, how can a media team, whether at a brand or agency, keep up? Percept and Jellyfish will show you how.

The TV landscape is undergoing a significant digital and data-driven transformation, and staying informed is essential for media and advertising professionals. This panel will provide you with critical insights into the evolving ecosystem and equip you with the knowledge to leverage new opportunities effectively.

5% of the UK population is Muslim, a community with great buying power, and yet many agencies and brands fail to create a strategy to reach and connect with these potential customers. In this session, you'll hear what it takes to build a strategy for this often overlooked audience.

The fragmented media landscape challenges advertisers' ability to determine where to spend their ad budgets most effectively. AudienceProject’s platform allows advertisers to measure their campaigns across the open web, social media, online video, CTV, and linear TV and is increasingly being used by media and effectiveness leaders to address this problem. Join this conversation hosted by AudienceProject to learn why cross-media measurement is a crucial tool for boosting media effectiveness at Confused.com.

Alphabet is currently facing two major antitrust cases. Rocco Strauss thinks that the ad-tech trial in particular could have some unintended consequences for brands, publishers and ad-tech vendors. In this session, Strauss will unpack some of these, considering how a full spin-off may provide a solution for publishers, brands, consumers and investors, even though ad-tech vendors may face rough waters ahead.

How much does AI really know about marketing and advertising? Sean Betts has been on a mission to find out. He’s spent the summer developing a generative AI marketing benchmark project to evaluate LLM's marketing knowledge, understanding and capabilities, and is bringing his learnings to The Future of Media London. You’ll hear preliminary results and insights from tested AI models, including key finds and implications for different marketing disciplines, as well as what it could all mean for the future of media.

Fragmentation has become an achilleas heel of the media industry and video is at the sharp end. But what if fragmentation was an opportunity rather than a challenge?

In this presentation we’ll explore how the changing video landscape has driven critical shifts in consumer behaviour, with some helpful hacks to help more people navigate and even find some joy in fragmentation.

The advertising landscape is undergoing significant digital and technological shifts. Google’s decision to phase out third-party cookies, retail media, customer data networks, the use of clean rooms for data collaboration, next-gen signals such as behavioural cues and intent signals and technologies like AI and ML which are becoming increasingly important - this panel will discuss how to cut through the noise and siphon transformation from fad.

KJT, as she is known, will share her inspiring story of overcoming setbacks and pushing boundaries, providing practical lessons in resilience and leadership that we can all learn from. The current heptathlon world champion is one of the greatest athletes in history, with multiple world, Commonwealth and European titles. Her journey will be documented in her debut book, Unbroken, to be released on 21 November. It includes a remarkable comeback from a career-threatening injury and embodies the grit, ambition and perseverance it takes to reach the top – qualities that resonate strongly with the media industry's constant drive for innovation and excellence.

What are the emerging trends in media, and how should you allocate your ad budgets to capitalise on them? In this session, WARC Media will share insights and strategies steeped in research from their archives to help you level up for campaigns.

We are at the centre of a pandemic of misinformation, with growing rates of anxiety and depression amongst young people. Evidence shows social media is the catalyst behind many of society's biggest issues - so how should Ad Land navigate the digital space? In this session, Simon Kilby will explore what he believes needs to be done to protect the future of media. 

With over 2 billion views every year - and still growing 100% YoY - Rising Ballers is on a fast track to the summit of TikTok. So how are they doing it? In this presentation you'll hear from the brand's leadership team about how they burst onto the digital media scene and scaled fast with a unique blend of content. Social media algorithms can feel like a black box, so if you want to understand the secrets to success on TikTok and video content, look no further.

It is no secret that we are watching more and more online video content year after year, but why do we watch what we watch? In this session, you’ll learn about the tools and strategies that can help you identify and reach audiences in moments of high engagement, and what this means for your wider media strategy.

"Can you go viral?" The age-old request from senior stakeholders will send shudders down the spines of every media professional in the room. But for Currys, going viral isn't something that has happened just once. In this session, access the behind the scenes story of their social media success.

Go behind-the-scenes with Heinz' in-house creative production agency, The Kitchen, and learn about the creative process behind one of Kraft Heinz’s most talked-about social media campaigns — the Heinz ketchup phone case. The quirky idea turned into a viral sensation reaching over 8 million views on TikTok in just two days, and this session will break down how the brand took inspiration from viral beauty trends and entered an unexpected community: fashion. Learn how their ‘Stay vs. Play’ approach allowed them to play outside of their usual food space, reaching a whole new audience on TikTok and Instagram with an attention-grabbing product.

This panel is all about isolating the best modern practices in social media to help you define and refine how you use the platforms available to you. We've curated a panel of experts who'll share what makes certain brands shine above others on social - and what they predict the next wave of world-class social media work will look like. Join this one if you want to get ahead of the competition.

Launched in 2022, The Future 100 Club unites a diverse range of professionals from all corners of the media realm. This year at The Future of Media London, we celebrate that special group with a session dedicated to them. We'll hear about the issues they believe we should be championing as an industry in the next 12 months.

Would you believe that consumers are becoming more positive to ads? This was one of the insights of Kantar’s recently launched Media Reactions study, comprising global research in 27 markets looking at attitudes towards advertising on media brands and platforms. But how do consumer preferences stack up across generations? Which generation reacts more positively to humor in ads? Which generation is more receptive to good music in ads? What are the preferred media brands for each generation? Which generation prefers Facebook versus Tik Tok? Which generation is the most positive towards Gen AI? The answers may surprise you!

Adland’s managers need help. The role of the manager has evolved dramatically, but managers aren’t being given the right training to keep up. Launching today, NABS' Mindsets for Managers programme aims to educate future leaders and empower them to build resilient and healthy teams.

In this session, you'll learn why traditional training methods fall short for today’s managers and we'll offer you actionable strategies, including practical tools, for improving both your own well-being and that of your team. Join Cameron Swan, CEO, Active International, and Michelle Sarpong, commercial lead, the7Stars, Future 100 leader and NABS management mentor, in conversation about how to plug the mental wellness skills gap.

In the first 10 seconds of a presentation, the audience unconsciously assesses your credibility and makes a decision about whether to pay attention. Unfortunately for most speakers this coincides with the highpoint of their nerves. In this presenting masterclass, Bill will share a simple practical technique for focusing yourself and commanding the audience’s attention, so your message lands.

Five inductees from The Future 100 - as voted for by their fellow F100 classmates - each deliver a three-minute manifesto to our room full of Future 100 classmates which highlights the most important issues they would like industry leaders to address over the next 12 months. The room will then vote for the manifesto they would like The Media Leader to champion for them.