Currently the Chief Data and Technology Officer for Wavemaker UK, Irin Rahman is a highly experienced senior leader. She joined from PHD where she held the position of Chief Data and Technology Officer for over two years. With more than 10 years of experience working for leading agencies including Publicis and Dentsu International, and in-house at high-profile brands such as Heineken and PhotoBox, Irin has been the driving force behind setting impactful data-driven marketing and media strategies. She is also adept at leading the most complex programmes across platforms including direct, digital, out-of-home (OOH), integrated and omni-channel, and has excellent track record in insight, analytics, marketing science and AI.