Gordon is Director of Media Measurement & Learning at adidas.

He is responsible for ensuring measurement is in place to continuously learn and optimize future investment decisions for adidas across Europe. His team work with a combination of internal and external analytics and data partners utilizing MMM, experimentation and attribution to fully understand business performance across sales channels, in both the short and long term.

Gordon moved to Amsterdam to join adidas two years ago having spent the prior seven years at Sky where he developed best practice in media insight, planning, measurement and evaluation to optimize investment. Before moving to the world of advertisers he developed his analytics knowledge working across a range of markets and industries for a WPP agency specializing in marketing effectiveness insight.