Lauren McGuire is a seasoned Go-to-Market leader with over 15 years of proven success in building and scaling high-performing, results-driven teams. Currently leading initiatives in the Media and Sports industries for Salesforce in the UK, Lauren partners with customers to drive their digital transformation journeys. Known for a collaborative approach, Lauren excels in aligning sales, marketing, and customer success to enhance operational efficiency and fuel sustainable growth.
Having moved from the US five years ago, Lauren now proudly calls London home and embraces the vibrant culture and opportunities the city offers. With a passion for developing talent and crafting impactful strategies, Lauren continues to make a significant mark in high-growth pre- and post-IPO organisations.