Nafisa is the CEO and Co-founder of Amaliah and Halal Gems. Nafisa has been at the helm of Amaliah for 8 years, building it into a media powerhouse for Muslim women, reaching millions each month. Amaliah has worked with global brands and agencies including Spotify, Sainsbury’s Dove, Lush, Universal, Tesco, Lloyds Bank and eBAY to name a few. Amaliah has become the go to place for brands to reach Muslims in an authentic way with their campaigns reach millions Out of Home and online.

Nafisa’s work and ideas in creating cultural change across the business landscape and within marketing and advertising have gained recognition across Forbes 30 under 30, Ad Age Women to Watch Europe, Evening Standard Progress 1000 Most Influential in Media and in the Great British Entrepreneur awards. Her business success has seen her mentor 100s of aspiring founders to help them start their own venture and her debut business book How To Make Money - An Honest Guide to Starting and Building a Six-Figure, Successful Business has been published by Harper Collins.

Nafisa has written for titles like Ad Age, Campaign Magazine, the Independent and Forbes, whilst Amaliah has featured internationally, from CNN to WIRED, BBC and Guardian. Her essay on the representation of Muslim women in media and advertising has been published in “It’s Not About The Burqa” by Picador.