Gabriela is an Insights Director at UM UK, a leading media agency within IPG Mediabrands. With a deep passion for understanding human behaviour, Gabriela leverages her extensive experience in market research to deliver impactful insights for clients.

Her career journey has spanned both research and media agencies, providing her with a unique perspective on the interplay between consumer behaviour and brand strategy. Gabriela started her career at Ipsos, gaining valuable experience working with their main syndicated studies. She then transitioned to a media agency, where she deepened her understanding of audience dynamics, then returned to a research agency before joining UM where Gabriela further honed her skills in data analysis and insights generation.

At UM UK, Gabriela works with a diverse range of clients, employing a variety of methodologies to uncover actionable insights. She is dedicated to helping clients gain a deeper understanding of their target audiences and their brands, ultimately driving successful marketing outcomes.