Craig Tattersall is a Gaming Strategy Director at GEEIQ ('geek'), a London-based platform and team of experts that fuels brand success in virtual worlds like Roblox and Fortnite. GEEIQ is the launch-pad, measuring kit and revenue identifier for brands in gaming, including Walmart, Versace and the BBC, across every stage of the marketing funnel. Craig is currently leading the virtual strategies for L’Oréal Paris, Maybelline and Lancôme. Prior to GEEIQ, he spent 6 years agency-side with Dentsu and Kantar, driving consumer insights and media strategies of global brands across Retail, FMCG, Tech & Telecoms.