Full Name
Phil Spencer
Job Title
General Manager
Company
ScanmarQED
Speaker Bio
Phil is the UK General Manager at ScanmarQED, responsible for delivering marketing effectiveness solutions including MMM & MTA to a diverse range of advertiser, agency and consultancy clients.
His team offer a flexible combination of software and services depending on the specific needs of clients, often involving helping businesses bring marketing measurement and optimisation activities in-house.
Phil has a strong background in marketing analytics with almost 20 years of experience with MMM and media planning tools having held senior roles at MediaCom, Pointlogic & Nielsen.
His team offer a flexible combination of software and services depending on the specific needs of clients, often involving helping businesses bring marketing measurement and optimisation activities in-house.
Phil has a strong background in marketing analytics with almost 20 years of experience with MMM and media planning tools having held senior roles at MediaCom, Pointlogic & Nielsen.
Speaking At
