Essential updates on the changing media landscape. Understand the impact of audience fragmentation, and gain insights into emerging investment opportunities like retail media. Equip yourself with the knowledge to make more informed, effective media spending decisions.

In this session, you’ll get an exclusive debrief of the first Labour Party Conference since the national election when Labour officially took office. Chris Walker, Head of Policy & Government Affairs at the Advertising Association, will share his expert analysis on the strategic priorities of the new government and what it means for the future of media and advertising in the UK.

In this panel you'll gain critical insights from brand marketing leaders on how they're approaching relationships with partners, fostering more collaboration between creative and media, and leveraging emerging trends to build strong, memorable brands that meet both commercial and marketing objectives.

A free press and news industry is essential to safeguard successful democracies and futures – and represents a unique and complementary platform for brands to drive business results and to connect with consumers across the Premium Web. Join Ozone for a conversation discussing the path forward and opportunities ahead for brands, journalists and news junkies.

You’ll come away with essential takeaways on building brand credibility, engaging consumers effectively, driving brand awareness in a competitive market, and bringing business leaders along with you on the marketing journey, from creative ideation to media buying

The Open Marketplace (OMP) once revolutionised the partnership between advertisers and publishers, streamlining the process of reaching consumers. However, the landscape has drastically changed. Today, advertisers face a reachability crisis, where the traditional pathways for consumer engagement are rapidly shrinking, rendering the old models ineffective. In this session, we will deep dive into the data, dissect the problem, and discuss actionable solutions to ensure your programmatic budgets are used to reach 100% of available audiences.

How many of us really know what mental availability is? We know that great marketing builds mental availability, but how much do you as a brand have? How much do you need? How much do your competitors have? How do you go about getting more of it? In this session, you’ll find the answers to all these questions and more.

A gold-standard case study from one of the UK’s biggest ad spenders on building a culture of marketing effectiveness, with a focus on developing a unified measurement framework and how creative pre-testing is expediting marketing decisions and improving outcomes

What is driving effectiveness today? How effective are different environments? What kinds of creative or format can drive optimal objectives? What impact can attention measurement and creative testing have on your KPIs? What will be the impact of cross-channel and cross-media measurement solutions? What new data signals and collaborations and AI magic can improve planning, buying and measuring outcomes? Find out all of this and more.

A quick session on audience measurement just wouldn’t satisfy our appetite, so we’ve teamed up with Martyn Bentley from AudienceProject and Peter Grant, Head of Media Effectiveness, Boots to serve up a hands-on masterclass over lunch. Martyn is going to share some tasty insights and success stories from his brand and agency customers, while Peter will deliver real-world insights, experience and learnings about the business benefits of audience measurement. Expect to leave filled up with confidence in understanding audiences and boosting brand visibility, all while enjoying a tasty lunch.

Lunch will be served in the room to attendees. Register here: Audience Measurement Masterclass: The Future of Media Manchester 2024 (adwantedevents.com)

Over the past two decades, Oleh has collaborated with some of the biggest brands, from Adidas to Chanel, Hollywood stars including David Beckham, Cara Delevingne and Lady Gaga, and his photography has appeared in publications and exhibitions worldwide. He has also directed several acclaimed commercials and recently ventured into film-directing. Idris Elba has praised Oleh as “one to watch” and this session will take a closer look at his career so far.

Leaders give 5 minute quickfire predictions on something that will change the course of the future of media. Expect visions for the future that reveal something that very few know about yet: something unique, exciting, and outside the box.

Original Equipment Manufacturers (OEMs) are reshaping the television and Connected TV (CTV) landscape. As key players in the industry, OEMs aren't just hardware providers anymore but are increasingly becoming integral to content delivery, user experience, and advertising innovation. Join LG Ad Solutions in examining how OEMs are driving new monetization strategies, enhancing viewer engagement, and influencing the future of television.

Join this session to find out how this Premier League winning football club is now not only competing with other teams - but also content producers, TV networks and streaming giants.

The TV landscape is undergoing a significant digital and data-driven transformation, and staying informed is essential for media and advertising professionals. This panel will provide you with critical insights into the evolving ecosystem and equip you with the knowledge to leverage new opportunities effectively.

Driven by the mission to become a ‘one-stop shop’ for customers, Matalan is integrating in-store and digital channels and modernising its media and brand-building strategy. In this session, you’ll learn how Matalan is re-establishing its brand connection with customers and transforming into a truly customer-centric, omnichannel brand, as well as leveraging tech like AI and innovation.

From its humble beginnings in the 19th century to its cutting-edge digital transformation, this session will cover the technologies that have revolutionised the medium. You’ll learn how today’s OOH harnesses the power of scale, dynamic creative optimisation (DCO), precise measurement and first-party data targeting. Lastly, you'll hear Vistar’s vision for the future of OOH.

How does the world's longest running continuing drama stay relevant, engaging and much loved by millions after 64 years? Join Kate and Jason as they share how the show has evolved for a new generation, what has changed and what has remained the same, and how the way they work with brands integrated into and around the show has worked hand in hand with editorial

We are bringing our hit media quiz show sensation to Manchester! Now in its fourth edition, six prominent leaders within the media industry will split into two teams to battle for the title of Who Wants To Be A Media Leader? Champions. With questions written by The Media Leader’s carefully crafted collective of industry experts, this is a quiz you won’t want to miss.