Invisible brands don't sell: The role of audience measurement in building reach and brand growth.
Why attend: A quick 15-minute session on audience measurement just wouldn’t satisfy our appetite, so we’ve teamed up with AudienceProject and a special guest to serve up a hands-on masterclass over lunch. Martyn is going to share some tasty insights and success stories from his brand and agency customers, so you’ll leave filled up with confidence in understanding audiences and boosting brand visibility, all while enjoying a tasty lunch. – Sam Tidmarsh, Head of Event Content, Adwanted Events
Session highlights:
Appetiser: How to navigate the complex media landscape with the power of audience measurement.
Main Course: Why building reach is fundamental to growing a brand and its visibility.
Side Dish: Learn about the tangible outcomes that audience measurement can deliver.
Special Ingredients: Real-world insights from guest star, Peter Grant, Head of Media Effectiveness, Boots who will be showcasing their experience and the business benefits of audience measurement.
Dessert: Spirited round table discussions for sharing audience measurement challenges and solutions.
