Concert Hall
BREAKFAST BRIEFING:
7:30 AM - 8:30 AM
The Big Canadian Measurement Opportunity – Take 2
Alan Dark
Rogers Sports & Media
Judy Davey
ACA
Sue Haas
Numeris
Kevin Johnson
GroupM
Jon Watts
CIMM
Peter Venus
OMD Canada
Session One:
Replacing lost linear reach with more TV
9:00 AM - 9:05 AM
Welcome
Steve Scaffardi
Adwanted Events & The Media Leader
9:05 AM - 9:25 AM
What happens to international D2C streamers now they are focused on profit
Guy Bisson
Ampere Analysis
9:25 AM - 9:45 AM
Lessons in live event programming
Mark McKee
FreeWheel
9:45 AM - 10:05 AM
The opportunity to grow total audience for Disney content in Canada
Justin Lebbon
Adwanted Events
Lily Panchasarp
Disney Advertising
10:05 AM - 10:20 AM
The "streaming-by-default" era: Navigating the new TV landscape in Canada
Justin Evans
Samsung Ads
10:20 AM - 11:00 AM
Panel: The buyside view on replacing lost linear reach
Sarah Thompson
Lindsey Talbot
GroupM
Melissa Kotsopoulos
PHD
Tracy Ball
Bayer Inc.
Spencer Charters
Corus Entertainment
Christopher McBride
Dentsu
11:00 AM - 11:30 AM
Coffee break
Session Two:
Reasons to buy connected TV
11:30 AM - 11:45 AM
Roku video-on-demand (VOD) evolution 2025
Laura Chaibi
Roku
Ivan Pehar
Roku
11:50 AM - 12:10 PM
Proving to clients that connected TV is worth paying extra for
Wade Kuiken-Rogers
GroupM Nexus
12:10 PM - 12:25 PM
The power of quality engagement
Uri Gorodzinsky
Amazon Ads Canada
12:25 PM - 1:00 PM
Panel: Reasons to buy connected TV
Deborah Gurofsky
Media Pulse
Joanna Burton
Cassidy Coles
Magnite
Susan Charles
YouTube Canada
Phil Rego
LG Ad Solutions
Doug Brodman
Netflix
1:00 PM - 2:00 PM
Lunch
Session Three:
Data-fuelled growth for ad-supported TV
2:00 PM - 2:25 PM
Mini-panel: Making data roar for television
Caroline Bergeron
Horizon Media
Jérôme Leys
Quebecor
Herman Campbell
Adease Advertising Intelligence
Katrina Santos
Bell Media
Joanna Burton
2:25 PM - 2:35 PM
Expanding the streaming TV portfolio to power total video buying
Rose Hutchison
Rogers Sports & Media
2:35 PM - 2:45 PM
Beyond traditional TV: The power of Connected TV with Bell Media
Sabrina Segal
Bell Media
2:45 PM - 3:00 PM
Cross-Platform Activation and Measurement: Now Available in Canada
David Phillips
Environics Analytics
3:00 PM - 3:20 PM
Extending Reach: Bridging the Gap Between Linear and Connected TV
Tracy Ball
Bayer Inc.
Sue Haas
Numeris
Christos Nikitopoulos
The Trade Desk
Matt Devlin
PHD
3:20 PM - 4:00 PM
Panel: How Canadian CMOs are viewing effectiveness and the media landscape in Canada
Tracey Cooke
Nestlé Canada Inc.
Susan Irving
Kruger Products
Justin Lebbon
Adwanted Events
Lisa Mack
TELUS
4:00 PM - 6:00 PM
Networking & drinks