Join the Google Ad Manager team for an in-depth look at the latest developments on the sell-side in addressable and programmatic TV advertising. This session will provide an update on Google's product roadmap, insights into programmatic demand trends, and a closer examination of industry initiatives shaping the future of TV advertising.
Join us in the St Pancras Room at Kings Place from 1400 on Tuesday 10th December.
You do need to register. Attendance is first come first served so we advise arriving early.
You must be registered for the main conference to attend.
Session Highlights:
- 14:00 - Introduction & Product Update: Robert Curwen shares the latest advancements in Google's TV advertising solutions, highlighting new features and capabilities designed to help broadcasters maximize revenue and enhance viewer experiences.
- 14:15 - Programmatic Demand Update: Meg Thomas provides valuable insights into the evolving programmatic TV landscape, including key trends, buyer behavior, and opportunities for broadcasters to effectively monetize their inventory.
- 14:30 - Fireside Chat with Scott Sheffer & Liz Ferguson: Join Scott Sheffer, a long-time leader in Google's sellside advertising business, for a fireside chat with Liz Ferguson reflecting on his 18-year journey. He'll share a unique insider's perspective on how the industry has evolved, highlighting key milestones and lessons learned along the way. Gain valuable insights into forces shaping the future of TV advertising from someone who's seen it all.
- 14:45 - Fireside Chat on EPTVI with Ian Maude (Project X) & Justin Gupta: Gain firsthand perspectives on the European Programmatic TV Initiative (EPTVI) from Ian Maude of Project X, in conversation with Justin Gupta. They'll discuss the initiative's goals, progress, and implications for the industry.
This session offers a unique opportunity to engage with Google’s sellside experts and gain valuable knowledge to drive success in the rapidly evolving world of television advertising.
You must register for this session using the button below. Spaces are limited.
