Agenda: The Future of TV Advertising Global 2024

Day 1: Tuesday, December 10, 2024
Day 2: Wednesday, December 11, 2024

Hall One

Session 1:
Replacing lost linear reach

Welcome

9:00 AM - 9:05 AM

Steve Scaffardi

Adwanted Events & The Media Leader

Where advertisers will find live sports audiences – the three year horizon

9:05 AM - 9:20 AM

Gill Hind

Enders Analysis

Simplifying the complex: How TV wins in the fragmenting world of streams

9:20 AM - 9:40 AM

James Rooke

Comcast Advertising

Amazon Ads: A new era of streaming TV advertising

9:40 AM - 10:00 AM

Why premium content and live programming matters

10:00 AM - 10:25 AM

Why boring advertising must die - and what you can do to defeat dull

10:25 AM - 11:00 AM

Peter Field

Adam Morgan

eatbigfish

Coffee and networking break

10:50 AM - 11:20 AM

Session 2:
Increasing digital audiences

The rebirth of media's virtuous circle

11:30 AM - 11:45 AM

Stéphane Coruble

RTL AdAlliance

Change the way you CTV

11:45 AM - 12:05 PM

Matt Bryan

Samsung Ads

Linear and digital convergence: Seizing the opportunity

12:05 PM - 12:25 PM

Panel: Expanding digital TV inventory and reach

12:25 PM - 1:00 PM

Lunch and networking

1:00 PM - 2:00 PM

Session 3:
Holistic TV planning

The road to [premium] digital video first advertising

2:00 PM - 2:30 PM

The Time is Now for Holistic Audience Measurement

2:30 PM - 2:50 PM

Mogens Storgaard Jakobsen

AudienceProject

Panel: Next steps for holistic TV planning

2:50 PM - 3:30 PM

Coffee and networking break

3:30 PM - 4:00 PM

Session 4:
Future-proofing the business of television

How commercial TV improves its growth prospects

4:00 PM - 4:15 PM

Ian Whittaker

Liberty Sky Advisors

Business of sports and innovation in sports monetisation

4:15 PM - 4:35 PM

Jay Prasad

Relo Metrics

Judith Tillemans

Euronics International

Misha Sher

EssenceMediacom

Jamie West

The game-changing ad-tech innovation made in Europe

4:35 PM - 4:55 PM

Justin Lebbon

Adwanted Events

Guido Modenbach

Seven.One Entertainment Group

Frank Vogel

Ad Alliance

Panel: Where will the TV business be in 5 years time?

4:55 PM - 5:30 PM

Fabrice Mollier

Canal Plus Brand Solutions

Jodi O'Donnell

TVNZ (Television New Zealand)

Networking Drinks - sponsored by Magnite

5:30 PM - 6:30 PM

Hall Two

Sessions in Hall 2 start at 11.30am

9:00 AM - 11:30 AM

Session 2:
More performance, integrated with brand

Risky business? How Laithwaites' TV experiment paid off in IPA gold

11:30 AM - 11:50 AM

Agencies: The new data collaboration power users of TV advertising

11:50 AM - 12:10 PM

How are decisions where to spend changing from the biggest buyers?

12:10 PM - 12:30 PM

Jenny Biggam

the7stars

David Pullan

People's Postcode Lottery

Panel: Full-funnel, performance TV: Getting the most from it

12:30 PM - 1:00 PM

Lunch and networking break

1:00 PM - 2:00 PM

Session 3:
Ad innovation and new formats

How video advertisement works in the real world

2:00 PM - 2:20 PM

The ‘Power On’ mindset: Exploring the influence of streamers’ mood and motivation on ad performance

2:20 PM - 2:40 PM

Change in the Austrian market: Moving to CPMs

2:40 PM - 2:55 PM

Thomas Gruber

ProSiebenSat.1 PULS 4

Tom Peruzzi

Virtual Minds

Panel: Harnessing ad format and ad-UX innovations

2:55 PM - 3:30 PM

Mar Duermeijer

Ryff

Mary Ann Halford

Halford Media Advisory

Warner Bros. Discovery, UK & Ireland

Flora Williams

Manning Gottlieb OMD

Coffee and networking break

3:30 PM - 4:00 PM

Session 4:
Taking targeting to the next level

What audiences consider high-quality viewing and why we should care

4:00 PM - 4:15 PM

David Evans

NBCUniversal

How TV platform operators are powering the advanced advertising market

4:15 PM - 4:35 PM

How data collaboration is a reality and why it’s essential for the industry

4:35 PM - 4:50 PM

Emmanuelle Godard

CANAL+ BRAND SOLUTIONS

Panel: Improving targeting inputs, outputs and impact

4:50 PM - 5:30 PM

Charlotte Dexter-Jones

Alexander von Woikowsky

Goldbach Germany GmbH

Hall One

Session 1:
Building the new TV proposition

Welcome

9:25 AM - 9:30 AM

Advertising investment in 2025: Forecasts, tensions, and trends

9:30 AM - 9:45 AM

Kate Scott-Dawkins

GroupM

BVOD’s vital role for advertisers in the age of fragmentation

9:45 AM - 10:05 AM

How Netflix will achieve critical scale for advertisers in 2025

10:05 AM - 10:25 AM

Panel: Moving TV to outcomes with effectiveness at the heart

10:25 AM - 11:00 AM

Coffee and networking break

11:00 AM - 11:30 AM

Session 2:
New money and content for CTV

Humans & tech say "I do"

11:30 AM - 11:45 AM

Jean-Baptiste Moggio

RTL AdAlliance

Proving to clients that connected TV is worth paying extra for

11:45 AM - 12:05 PM

Nicola Lewis

GroupM Nexus

The opportunity to grow the total Disney audience globally

12:05 PM - 12:25 PM

Panel: Bringing new money and new content to connected TV

12:25 PM - 1:00 PM

Lunch and networking break

1:00 PM - 2:00 PM

Session 3:
The 15 Year Anniversary Showcase

The now and the next for attention

2:00 PM - 2:20 PM

Vicky Fox

Omnicom Media Group UK

Karen Nelson-Field

Amplified Intelligence

What a winning hand looks like for broadcasters

2:20 PM - 2:40 PM

Richard Broughton

Ampere Analysis

What "winning" looks like to global heads of media

2:40 PM - 3:15 PM

A few words about the future, from Thinkbox

3:15 PM - 3:35 PM

Conference wrap

3:35 PM - 3:45 PM

Hall Two

Sessions in Hall 2 start at 11.30am

9:00 AM - 11:30 AM

Session 2:
Next steps in TV measurement

The myths and truths around cross media measurement

11:30 AM - 11:55 AM

Why lantern is important for the industry

11:55 AM - 12:20 PM

Panel: Next steps in TV measurement

12:20 PM - 1:00 PM

Omnicom Media Group UK

Lunch and networking break

1:00 PM - 2:00 PM

The Future of Video:

Opening remarks

2:00 PM - 2:05 PM

Lights, camera, action: A snapshot of the current state of video in media and advertising

2:05 PM - 2:15 PM

Hannah Walsh

Ampere Analysis

Adding more to our mix: Spotify’s next move

2:15 PM - 2:25 PM

Chloe Wix

Spotify

Engaging new audiences with video: top tips from the leading news brand on TikTok

2:25 PM - 2:35 PM

From guesswork to greatness: The power of smarter ad delivery

2:35 PM - 2:45 PM

Henry Locatelli

The hidden habits of viewers – what you need to know

2:45 PM - 3:30 PM

Lea Karam

Behave Consultancy, Total Media Group

Coffee Break

3:30 PM - 3:50 PM

'Better together': How M&S drove purchase intent by combining online video and CTV

3:50 PM - 4:10 PM

4 best-in-class video formats to hook and engage youth audiences

4:10 PM - 4:20 PM

How to win on social media: learning from the creators

4:30 PM - 5:00 PM

Ewan 'EABskills' Baggott