This stage showcases the latest innovations in audio and entertainment advertising with a special focus on podcasts, gaming, sports and social media.

You'll hear from audio and entertainment business leaders, media practioners and innovative tech leaders.

• Key trends and growth opportunities in audio & entertainment 

• The big interview featuring a senior business executive 

• New ways to reach and engage with consumers e.g. video content 

• Taking podcast IP to the next level  

• Measuring the impact of audio & entertainment campaigns 

• Brand-media owner collaborations 

• Audio & entertainment as drivers of performance and business outcomes  

• Case studies on media, creativity, and tech in audio & entertainment  

• Latest advancements in audio & entertainment technology  

• How emerging technologies will create change (e.g. AI, virtual worlds)  

• Making the most of immersive brand experiences (IRL events, OOH)  

• How brands can tap into fandoms, conversation and culture  

• Building audience engagement and loyalty  

This stage is dedicated to showcasing how the world's leading brands are approaching brand-building, creativity, and consumer behaviour.

You'll hear from CMOs, brand strategists, creative leaders, social media and consumer behaviour experts.

• Explore effective brand positioning in a fragmented world 

• Compelling brand storytelling in the digital age 

• What makes world-leading brands so successful 

• Hear from CMOs and creative leaders on their 2025 strategies 

• Case studies featuring iconic campaigns 

• Insights into media investment strategies  

• Can big ideas still move the needle? 

• Understanding motivation & driving customer loyalty 

• Enhancing the customer journey across digital touchpoints 

• Role of social & video in reaching audiences 

• Behavioural science and how brands can tap into it 

• Creating engaging content across a multitude of touchpoints 

• Navigating the changing customer journey 

• Capturing attention & fostering loyalty in a fragmented landscape 

• Making the most of moments in culture 

This stage explores how brands can leverage data, measurement, and emerging media to enhance marketing effectiveness and unlock new opportunities for brands.

You'll hear from marketing scientists, data strategists, futurists and media leaders.

• Global advertising budget overview and key media trends 

• Reaching customers where they’re most passionate and engaged 

• Making decisions on measurable KPIs that help you meet business goals  

• Insights that can optimise campaigns and drive results  

• Turning data into actionable insights and improving understanding of customers 

• Role of attention in driving media effectiveness 

• Impact of retail media on the industry 

• Best practices in campaign planning, optimisation & analysis 

• Technologies and innovation transforming the media landscape 

• Evolving media channels and the emergence of new channels 

• Role of technology in media planning, trading, and measurement 

• AI-powered media and marketing and making the most of agentic AI / LLMs 

• How challenger brands are disrupting the market 

• Successful campaigns that embrace new formats