As brand marketers, the tools that empower you to reach people are ever-changing. AI is transforming how we optimise media. Attention metrics are now crucial to performance with stricter privacy regulations and a shift away from cookie-based targeting. These tools are reshaping how we plan, execute and measure campaigns. Yet, quality remains critical to building trust and helping to preserve access to free content. So how can brands supercharge ad performance while maintaining brand safety? Join us as we tackle how to boost ad performance without compromising brand quality.

AI-powered audio is transforming the way brands create and deliver content, disrupting traditional agency models and unlocking new opportunities for hyper-personalization at scale. From dynamic creative optimisation to AI-driven voice and sonic branding, the shift towards automation is redefining how content strategy, production, and media come together.

As AI audio evolves, what role will agencies play? How can brands harness generative AI to create immersive, context-aware experiences while maintaining creative integrity? In this session, we’ll explore the impact of AI on audio production, the rise of synthetic voices, and what this means for the future of creative collaboration.

Join us as we discuss the next frontier of AI audio - where innovation meets artistry, and where brands, agencies, and AI platforms must adapt to stay ahead.