Ohjelma: Future of Audio 2023 (Hope Clone

9.00 - 9.05																Opening Credits 9.00 - 9.05 Lisätietoja Steve Scaffardi, Adwanted Events & The Media Leader
9.05 - 9.20																Mobilise the revolution: The number one thing that will ignite audio on the media plan 9.05 - 9.20 Lisätietoja Matt Deegan, Folder Media Omar Oakes, The Media Leader
9.20 - 9.40																How is the digital revolution enhancing confidence in audio planning? 9.20 - 9.40 Lisätietoja Demi Abiola, mSix&Partners Ella Sagar, The Media Leader Charlie Brookes, Octave Audio Krissie Ford, Bauer Media Advertising
9.40 - 9.55																Brand safety considerations for digital audio - from content to technology 9.40 - 9.55 Lisätietoja Ella Sagar, The Media Leader Brieuc Verwilghen, AdsWizz
9.55 - 10.10																Using audio to achieve brand and performance objectives in the same campaign 9.55 - 10.10 Lisätietoja Tom Mardon, Tesco Sam Tidmarsh, Adwanted Events
10.10 - 10.40																Panel: How are today’s buyers really thinking about audio? 10.10 - 10.40 Lisätietoja Wendy Moores, Direct Line Group Sam Tidmarsh, Adwanted Events Howard Bareham, Trisonic Steve Dunlop, A Million Ads
10.45 - 11.15																COFFEE BREAK 10.45 - 11.15 Lisätietoja
11.15 - 11.30																The future of Spotify: Rising to the 20% challenge 11.15 - 11.30 Lisätietoja Lee Brown, Spotify Omar Oakes, The Media Leader
11.30 - 11.45																Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands? 11.30 - 11.45 Lisätietoja Ton Schoonderbeek, NMO
11.45 - 12.00																Preserving legacy and preparing for change: An Ipsos view on audio measurement 11.45 - 12.00 Lisätietoja Mario Pac, Ipsos Paul Ruston, Ipsos
12.00 - 12.15																The impact of word-count on audio ad effectiveness 12.00 - 12.15 Lisätietoja Jason Brownlee, Colourtext Anne Tucker, Adwanted Connected
12.15 - 12.30																Cancer Research UK: A connected, hyperlocalised approach to media 12.15 - 12.30 Lisätietoja José Shea, EssenceMediacom Silke Zetzsche, AMA
12.30 - 13.00																Panel: Paving the path forward for audio measurement: What steps must we take? 12.30 - 13.00 Lisätietoja Sam Austin, Goodstuff Gemma Lee, Dentsu Omar Oakes, The Media Leader
13.00 - 14.00																LUNCH BREAK 13.00 - 14.00 Lisätietoja
14.00 - 14.15																Securing radio accessibility in a tech-filled future 14.00 - 14.15 Lisätietoja Matt Payton, Radiocentre
14.15 - 14.25																Less is more: The new strategy of NRJ Group in France 14.15 - 14.25 Lisätietoja Cecile Chambaudrie, NRJ Global François Quairel, The Media Leader France
14.25 - 14.40																Skyrock Radio (France): Why independence matters 14.25 - 14.40 Lisätietoja Bertrand Spinelli, Skyrock Radio François Quairel, The Media Leader France
14.40 - 14.55																Audio’s role in Swedish cross media measurement 14.40 - 14.55 Lisätietoja Peter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers) Jack Benjamin, The Media Leader
14.55 - 15.40																The great debate: The number one thing that will ignite audio on the media plan 14.55 - 15.40 Lisätietoja Omar Oakes, The Media Leader Rak Patel, Spotify Michelle Sarpong, The7Stars Ollie Chadwick, AdsWizz Jackie Lyons, Havas Media Group
15.40 - 15.45																Closing Remarks 15.40 - 15.45 Lisätietoja Steve Scaffardi, Adwanted Events & The Media Leader
15.45 - 18.00																Networking Drinks 15.45 - 18.00 Lisätietoja

AGENDA