AGENDA

09:00 - 09:05
Opening Credits
09:00 - 09:05
Plus d'informations
Steve Scaffardi, Adwanted Events & The Media Leader
Steve Scaffardi
09:05 - 09:20
Mobilise the revolution: The number one thing that will ignite audio on the media plan
09:05 - 09:20
Plus d'informations
Matt Deegan, Folder Media
Omar Oakes, The Media Leader
Matt Deegan Omar Oakes
09:20 - 09:40
How is the digital revolution enhancing confidence in audio planning?
09:20 - 09:40
Plus d'informations
Demi Abiola, mSix&Partners
Ella Sagar, The Media Leader
Charlie Brookes, Octave Audio
Krissie Ford, Bauer Media Advertising
Demi Abiola Ella Sagar Charlie Brookes Krissie Ford
09:40 - 09:55
Brand safety considerations for digital audio - from content to technology
09:40 - 09:55
Plus d'informations
Ella Sagar, The Media Leader
Brieuc Verwilghen, AdsWizz
Ella Sagar Brieuc Verwilghen
09:55 - 10:10
Using audio to achieve brand and performance objectives in the same campaign
09:55 - 10:10
Plus d'informations
Tom Mardon, Tesco
Sam Tidmarsh, Adwanted Events
Tom Mardon Sam Tidmarsh
10:10 - 10:40
Panel: How are today’s buyers really thinking about audio?
10:10 - 10:40
Plus d'informations
Wendy Moores, Direct Line Group
Sam Tidmarsh, Adwanted Events
Howard Bareham, Trisonic
Steve Dunlop, A Million Ads
Wendy Moores Sam Tidmarsh Howard Bareham Steve Dunlop
10:45 - 11:15
COFFEE BREAK
10:45 - 11:15
Plus d'informations
 
 
11:15 - 11:30
The future of Spotify: Rising to the 20% challenge
11:15 - 11:30
Plus d'informations
Lee Brown, Spotify
Omar Oakes, The Media Leader
Lee Brown Omar Oakes
11:30 - 11:45
Will cross-media measurement be a silver bullet for increasing audio spend in the Netherlands?
11:30 - 11:45
Plus d'informations
Ton Schoonderbeek, NMO
Ton Schoonderbeek
11:45 - 12:00
Preserving legacy and preparing for change: An Ipsos view on audio measurement
11:45 - 12:00
Plus d'informations
Mario Pac, Ipsos
Paul Ruston, Ipsos
Mario Pac Paul Ruston
12:00 - 12:15
The impact of word-count on audio ad effectiveness
12:00 - 12:15
Plus d'informations
Jason Brownlee, Colourtext
Anne Tucker, Adwanted Connected
Jason Brownlee Anne Tucker
12:15 - 12:30
Cancer Research UK: A connected, hyperlocalised approach to media
12:15 - 12:30
Plus d'informations
José Shea, EssenceMediacom
Silke Zetzsche, AMA
José Shea Silke Zetzsche
12:30 - 13:00
Panel: Paving the path forward for audio measurement: What steps must we take?
12:30 - 13:00
Plus d'informations
Sam Austin, Goodstuff
Gemma Lee, Dentsu
Omar Oakes, The Media Leader
Sam Austin Gemma Lee Omar Oakes
13:00 - 14:00
LUNCH BREAK
13:00 - 14:00
Plus d'informations
 
 
14:00 - 14:15
Securing radio accessibility in a tech-filled future
14:00 - 14:15
Plus d'informations
Matt Payton, Radiocentre
Matt Payton
14:15 - 14:25
Less is more: The new strategy of NRJ Group in France
14:15 - 14:25
Plus d'informations
Cecile Chambaudrie, NRJ Global
François Quairel, The Media Leader France
Cecile Chambaudrie François Quairel
14:25 - 14:40
Skyrock Radio (France): Why independence matters
14:25 - 14:40
Plus d'informations
Bertrand Spinelli, Skyrock Radio
François Quairel, The Media Leader France
Bertrand Spinelli François Quairel
14:40 - 14:55
Audio’s role in Swedish cross media measurement
14:40 - 14:55
Plus d'informations
Peter Mackhé, Sveriges Annonsörer (Association of Swedish Advertisers)
Jack Benjamin, The Media Leader
Peter Mackhé Jack Benjamin
14:55 - 15:40
The great debate: The number one thing that will ignite audio on the media plan
14:55 - 15:40
Plus d'informations
Omar Oakes, The Media Leader
Rak Patel, Spotify
Michelle Sarpong, The7Stars
Ollie Chadwick, AdsWizz
Jackie Lyons, Havas Media Group
Omar Oakes Rak Patel Michelle Sarpong Ollie Chadwick Jackie Lyons
15:40 - 15:45
Closing Remarks
15:40 - 15:45
Plus d'informations
Steve Scaffardi, Adwanted Events & The Media Leader
Steve Scaffardi
15:45 - 18:00
Networking Drinks
15:45 - 18:00
Plus d'informations