Sean is the Chief Product & Technology Officer of Omnicom Media Group UK (OMG UK), a visionary leader with over 20 years of experience in marketing and technology. Sean leads the group-wide product and technology strategy, overseeing an expansive team dedicated to developing and deploying transformational products, advanced cloud technology, and innovative operational processes.

Sean is the driving force behind OMG UK's Artificial Intelligence strategy, leveraging his expertise to continually push the boundaries of what's possible, transforming complex AI concepts into practical business solutions. Recognising the crucial role of education in AI adoption, Sean has implemented a comprehensive AI learning program across the group. This initiative includes a 12-month generative AI educational series, covering topics from underlying technology to ethical considerations. His dedication to AI education is enabling OMG UK to navigate the rapidly evolving technology landscape, driving innovation, and setting new industry standards.

Under Sean's leadership, a diverse team of 150 professionals - including data scientists, analysts, marketing technologists, data architects, and developers - work collaboratively to support OMG UK's four media agencies and their portfolio of 250 clients. This multidisciplinary approach ensures the delivery of innovative, data-driven solutions that drive client growth and success.

Beyond his role at OMG UK, Sean is an active thought leader in the AI space. He regularly speaks at industry conferences, writes a weekly newsletter on AI developments, and is developing benchmarks to assess the marketing capabilities of Large Language Models. As an advocate for neurodiversity and mental health awareness in the workplace, Sean brings a unique perspective to leadership, fostering an inclusive and innovative culture within OMG UK and the broader industry.