Showcasing the alternative view on the future of video marketing
The landscape of video marketing is constantly evolving, stemming from the powerful roots of TV advertising. It is reshaping the way brands engage with their target audience in the digital realm.
Regardless of the platform or the demographics of your audience, crafting a compelling narrative remains a potent method to engage, educate, and influence. Time and time again, video content has proven to be the most impactful medium for capturing and retaining the attention of today's viewers. As digital video continues to dominate the online landscape, it has emerged as the preferred choice of consumers, serving as a valuable storytelling tool for marketers. So, what does the future hold?
As we witness the explosive rise of social media platforms fueled by short, user-generated videos and the surge in AI-powered scriptwriting, the future of video looks promising. Here, we bring together some of the unusual suspects outside of that traditional broadcasting world who are retelling the story of the power of video marketing.
The Future of Video will be co-located with The Future of TV Advertising in Kings Place, London on Wednesday December 11
Latest Industry & Event News
Daily Mail unveils new global video strategy
The Daily Mail has announced a new video offering, inclusive of original video franchises, that will roll out on YouTube and other social video platforms over the course of the next year.
The Media Leader understands the publisher has more than 20 shows in development. Videos will range in length from 15 to 30 minutes, with subjects including entertainment, news, sports, true crime and royals.
A new commercial offering, dubbed “Global Video Studio”, has been developed in tandem. Advertising partners will be given access to the Mail‘s studio team via its global commercial sales staff. They will thus be able to develop in-house integrations with Mail-produced video content.
For speaker and agenda updates, ticket offers, the latest news about the event, and relevant content from The Media Leader
Bringing together the most influential players from TV and video under one roof
The Future of Video will take place at Kings Place in London on Wednesday December 11 from 2pm.
Co-located with our flagship The Future of TV Advertising Global conference, we will bring together the most influential players in TV and video all under one roof.
Created and curated to compliment and offer the perfect blend to our TV advertising event, The Future of Video has been designed to showcase media organisations outside that traditional world of broadcasters.
Furthermore, we will invite a new audience to attend The Future of Video, which will feature up to 20 expert speakers with over 200 delegates in attendance.
Our focus is to showcase and explore the ever expanding world of video marketing, with a nod to the broadcasters who helped pave the way to this brand new world. We hope you can join us on December 11 for a brand new dawn in advertising.