Showcasing the alternative view on the future of video in media and advertising
The landscape of video is constantly evolving from its powerful roots of TV. It’s reshaping media businesses – offering opportunities to reach new audiences and diversify revenue with its advertising power. Video is also offering new opportunities for brands to effectively reach and engage with customers.
Time and time again, video content has proven to capture imagination and retain attention. Regardless of the platform or the demographics of your audience, crafting a compelling narrative on video is a potent method to engage, educate, and influence, because it has emerged as a preferred medium for content with audiences across the world. And as we witness the explosive rise of short-form and user-generated videos across the video landscape, the future looks promising for this valuable storytelling tool for media businesses and marketers.
Whether you're a brand, agency or media business, at The Future of Video, we’ll show you how to take control and make the most of this exciting space. Don't miss the opportunity to learn from and network with the unusual suspects disrupting the traditional TV, broadcasting and streaming world, and the media leaders who are retelling the story of the power of video.
The Future of Video will be co-located with The Future of TV Advertising in Kings Place, London on Wednesday December 11
Latest Industry & Event News
Daily Mail unveils new global video strategy
The Daily Mail has announced a new video offering, inclusive of original video franchises, that will roll out on YouTube and other social video platforms over the course of the next year.
The Media Leader understands the publisher has more than 20 shows in development. Videos will range in length from 15 to 30 minutes, with subjects including entertainment, news, sports, true crime and royals.
A new commercial offering, dubbed “Global Video Studio”, has been developed in tandem. Advertising partners will be given access to the Mail‘s studio team via its global commercial sales staff. They will thus be able to develop in-house integrations with Mail-produced video content.
For speaker and agenda updates, ticket offers, the latest news about the event, and relevant content from The Media Leader
Bringing together the most influential players from TV and video under one roof
The Future of Video will take place at Kings Place in London on Wednesday December 11 from 2pm.
Co-located with our flagship The Future of TV Advertising Global conference, we will bring together the most influential players in TV and video all under one roof.
Created and curated to compliment and offer the perfect blend to our TV advertising event, The Future of Video has been designed to showcase media organisations outside that traditional world of broadcasters.
Furthermore, we will invite a new audience to attend The Future of Video, which will feature up to 20 expert speakers with over 200 delegates in attendance.
Our focus is to showcase and explore the ever expanding world of video marketing, with a nod to the broadcasters who helped pave the way to this brand new world. We hope you can join us on December 11 for a brand new dawn in advertising.